Attachment - A file that is sent as part of an email message but that is not part of the main message. Images, programs, or word processor files are usually sent as attachments, because most email programs allow only plain text in the body of the message.

Bookmark/ Favorites - Browser feature that allows you to save a link to a Web page. You can always use this bookmark to return to that page.

Branding - Branding is the messaging work a company does to encourage consumers to feel a certain way about their product. From touchy-feely character attributes to laundry lists of product features, it's a marketer's job to help you assimilate these ideas.

Browser - Web Browser - Tool (software program) that allows you to surf the Web. The most popular Web Browsers right now are Netscape Navigator and Internet Explorer. The very first Web browsers, such as Lynx, only allowed users to see text.

Cyberspace -Term originated by author William Gibson in his novel Neuromancer the word Cyberspace is currently used to describe the whole range of information resources available through computer networks.

Dial-up - Temporary connection (over a telephone line) to the computer of your ISP in order to establish a connection to the Internet.

Domain Name - The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general. A given machine may have more than one Domain Name but a given Domain Name points to only one machine. Usually, all of the machines on a given Network will have the same thing as the right-hand portion of their Domain Names. It is also possible for a Domain Name to exist but not be connected to an actual machine. This is often done so that a group or business can have an Internet e-mail address without having to establish a real Internet site. In these cases, some real Internet machine must handle the mail on behalf of the listed Domain Name.

Download - To copy something from a primary source to a more peripheral one, as in saving something found on the Web (currently located on its server) to diskette or to a file on your local hard drive. The opposite of upload.

Email - (Electronic Mail) Messages, usually text, sent from one person to another via computer. E-mail can also be sent automatically to a large number of addresses.

Email address - An electronic mail address. Email addresses are in the form of: user@domain (for example: you@siteseven.com.au).

FAQ - (Frequently Asked Questions) FAQs are documents that list and answer the most common questions on a particular subject.
Font - A font is the overall design for a set of characters. It describes the size, weight, and spacing of a character

FTP - File Transfer Protocol - Internet tool to transfer files through the Internet from one computer to another. FTP is used to download files from another computer, as well as to upload files from your computer to a remote computer. Through (regular) FTP you can login to another Internet site but you must have a user ID and a password. Anonymous FTP servers do not require usernames or passwords, but you cannot upload files to anonymous FTP servers.

GIF - (Graphic Interchange Format) A common file format on the Internet for image files, especially suitable for images containing large areas of the same colour. GIF format files of simple images are often smaller than the same file would be if stored in JPEG format, but GIF format does not store photographic images as well as JPEG.

Hit - A single request from a browser to a server. Some servers also count each graphic on that page as a hit. For this reason, it's doubtfully to use the number of hits as an accurate measurement for the popularity of a Web site.

Home Page (or Homepage) - Several meanings. Originally, the web page that your browser is set to use when it starts up. The more common meaning refers to the main web page for a business, organization, person or simply the main page out of a collection of web pages. Our home page is located at http://www.siteseven.com.au

HREF - Hyperlink Reference - HTML code. Specifies a URL as the linked resource.

HTML -Hypertext Markup Language. A standardised language of computer code, embedded in "source" documents behind all Web documents, containing the textual content, images, links to other documents (and possibly other applications such as sound or motion), and formatting instructions for display on the screen. When you view a Web page, you are looking at the product of this code working behind the scenes in conjunction with your browser. Browsers are programmed to interpret HTML for display.

HTTP - Hypertext Transfer Protocol - The World Wide Web protocol for moving hypertext (HTML) files across the Internet.
Hyperlink - A highlighted word (or graphic) within a hypertext document (Web page). When you click a hyperlink, it will take you to another place within the same page, or to another page.

Hypertext - Text that includes links to other Web pages. By clicking on a link, the reader can easily jump from one Web page to another related page.

Information superhighway - U.S. Vice President Al Gore's allegorical vision on the ideal Internet (or something like that). The "information superhighway" is now another paraphrase of the Internet.

Internet - When two or more networks are connected, you have an internet (lower case i).
"The" Internet (upper case i) is the largest of the internets (the mother-of-all-internets...)
The Internet evolved from the ArpaNET (a U.S. military network) to an academic research network, to the current (global) commercial network. The Internet is growing tremendously in the number of connected servers, and users. Other names: "the Net", "cyberspace", "the information superhighway"...

Internet Explorer - Web browser from Microsoft (also known as MSIE: MicroSoft Internet Explorer).

ISP - Internet Service Provider - 1. An "ISP" provides Internet access to its members. Every time you log on, your ISP connects you to the Internet. 2. Any company that provides Internet services such as Web site development.

JPEG - (Joint Photographic Experts Group) JPEG is most commonly mentioned as a format for image files. JPEG format is preferred to the GIF format for photographic images as opposed to line art or simple logo art.

Link - With just one click of your mouse, a link brings you to another Web page (or to another place on the same page).

Meta Information - Meta information means "information about information." In HTML, meta tags describe the content of the document in which they're written. Meta tags have two possible attributes: <META HTTP-EQUIV="name" CONTENT="content"> and <META NAME="name" CONTENT="content">. Meta tags with an HTTP-EQUIV attribute are analogous to HTTP headers that can control the action of browsers. Meta tags with a NAME attribute are used primarily by indexing and searching tools. These tools can gather meta information in order to sort and classify Web pages. One way to help your document show up more frequently in search engines and directories is to use the META NAME attribute to set keywords that will pull up your site when someone does a search for those words.

Modem - (MOdulator, DEModulator) A device that connects a computer to a phone line. A telephone for a computer. A modem allows a computer to talk to other computers through the phone system. Basically, modems do for computers what a telephone does for humans.

Navigator - Web browser from Netscape.

Net - Short for Internet.

Page - Web page - One single document on the Web.

PDF or .pdf or pdf file - Abbreviation for Portable Document Format, a file format developed by Adobe Systems, that is used to capture almost any kind of document with the formatting in the original. Viewing a PDF file requires Acrobat Reader, which is built into most browsers and can be downloaded free from Adobe.

Search Engine -A (usually web-based) system for searching the information available on the Web. Some search engines work by automatically searching the contents of other systems and creating a database of the results. other search engines contains only material manually approved for inclusion in a database, and some combine the two approaches.

Site - Web site - A place on the Web. Refers to a home page or to a collection of Web pages.

SoHo - Acronym for Small Office, Home Office.

Upload -Transferring data (usually a file) from a the computer you are using to another computer. The opposite of download.

URL - Uniform Resource Locator - Address of any resource on the World Wide Web.

Web - Short for "World Wide Web."

Web page - A document designed for viewing in a web browser. Typically written in HTML.

World Wide Web, WWW, Web - An Internet client-server system to distribute information, based upon the hypertext transfer protocol (HTTP). Also known as WWW, W3 or the Web. Created at CERN in Geveva, Switzerland in 1991 by Dr. Tim Berners-Lee.

WYSIWYG - What you see is what you get